Breaking new dimensions with a new logo
Breaking new dimensions with a new logo
The new SPORT 2000 logo stands for breaking new dimensions. It was introduced at ISPO in Munich. As round and multidimensional as the service package of SPORT 2000, the new SPORT 2000 will be: significant, modern, multidimensional.
The market is changing and so the requirements for a new appearance of a brand do as well. With an international study based on a consumer survey, it was found out that the SPORT 2000 logo possesses a real modernisation potential. The new SPORT 2000 logo with a new shape now appears in Germany, Austria, France and Holland.
With the modernisation of the logo we visibly catch up what we already contentually did. Also in the future we want to improve our services continuously and customize them to the permanently changing environment.
