SPORT 2000 International and adidas Agreement
Press Release / April 4th, 2008
SPORT 2000 International and adidas:
Agreement on long term strategic co-operation
Mainhausen – Until 2012, the year of the Olympic Games in London, adidas and SPORT 2000 International, the second biggest European Buying- and Marketing Group will co-operate in a new, path breaking way. A respective agreement was signed in Herzogenaurach by Roland Auschel, Head of adidas Region Europe, Middle East and Africa, and Wolfgang Schnellbügel, Managing Director of SPORT 2000 International on 3. April 2008.
The co-operation is based on a commitment by SPORT 2000 International to actively enhance the offer of adidas products in the European market in return for adidas offering optimal conditions to all partners of SPORT 2000 International.
„After the successful re-launch of the SPORT 2000 banner during the ISPO show in January 2008 we are kicking off a new phase of intensified co-operation with the global sport brands. With this enhanced strategic co-operation between adidas and SPORT 2000 International we continue to reinforce the strong position of our partners’ shops in respect of the product range, the sales and marketing approach as well as the service to our customers” comments Wolfgang Schnellbügel, Managing Director SPORT 2000 International.
