SPORT 2000
RETAIL Formats
The conceptual design for our stores ensures an active environment, which appeals to customers and encourages them to take a look around and spend time in the store. We are aiming to produce an atmosphere for our customers to experience sport and build relationships – underpinned by an inviting language, interactive experiences and events, promoting links with the community.
Formats characteristics.
Structured sales areas
Clearly arranged product ranges create focus and make shopping intuitive and pleasant.
Extended range of services
Test and analysis zones, such as treadmill analyses, mountainous test tracks or boot fitting produce real results and underline expertise in providing advice.
A boost for multi-category retailers
The concept supports targeted positioning in the areas of running, outdoor, fitness, sportstyle, team sports and winter sports and accentuates product ranges and expertise.
Optimised presentation of goods
Modern forms of presentation make sensible connections between product ranges and visualise the variety of goods and services available.
A wealth of support from SPORT 2000
We provide extensive help with the conversion process, attractive conditions for suppliers and exclusive services to ensure success in store.
Specific areas for brands and events
The MCR stores offer dedicated areas for brand takeovers and community events to enhance the retail experience.
Multi-Category-Retailer Concept Store
SPORT 2000 MCR Concept Stores are the specialist format for multi-category retailers, hitting the sweet spot between a wide range of offerings and access to specialized products and expert advice.
The format includes a modern and attractive shopfitting concept with numerous highlight elements, as well as assortment related and customer oriented services.
Participants in the format receive the highest service level within SPORT 2000, representing an investment in long term security and supported by the strong backing of SPORT 2000.
The format has also quickly gained relevance within the industry. In particular, global brands have shown great interest in it, enabling our retailers to benefit from top conditions with WITEBLAZE, including special assortments and top articles.
Through this support, we can further sharpen the profile strength of the MCR format — both toward end consumers and toward suppliers. The clear positioning and strong backing create a distinct and recognizable presence in the market.
In addition, planning on-site events and creating various themed worlds at the point of sale enables a unique shopping experience that stands out from traditional retail environments.
MCR advantages
- Concept specification for shopfitting and key elements
- Best conditions for WITEBLAZE
- TOP service support from the MCR-Team including product and marketing
SHOPFITTING
- Access to an experienced and well-coordinated network of service providers
PRODUCT RANGE
- Core assortment per category
- Support in assortment optimization
- Improved conditions
- 1:1 support
- Special handling
- Special deals
- Local brands
COMMUNITY
- Conceptual support for the local establishment of an active community for customer retention and engagement.
MARKETING
- Access to exclusive industry marketing materials
- Highest service level through TEAM MCR
- Annual creation of a marketing plan
- Access to social media templates
- Exclusive conditions with MYSHOPRADIO+TV
MCR: Who is the right fit:
Engaged Partners
Agile, engaged retailers fully committing to the SPORT 2000 strategy and vision – with the intent to put in the work to become even better together.
Team Players
We are creating a community of retailers who will be sharing their unique insights, supporting each other and defining new standards of what it means to be a multi-category retailers.
And a few hard facts
To meet the requirements, a store must have a sales area of at least 400 m², an annual purchase volume of €500,000 from the third year, a catchment area of 100,000 people, and be ready to adhere to SPORT 2000’s corporate identity and design.
Additionally, it must implement the shopfitting elements, use a modern foot measurement system, offer up-to-date services in their chosen categories, participate in data exchange with a compatible inventory system, and ensure data quality based on GTIN.
SPORT 2000 FORMAT
The SPORT 2000 Format is the little brother of the MCR concept but offers more flexibility regarding the implementation of some elements and is designed for dealers who do not wish to implement the full concept.
SPORT 2000 Format advantages:
- Renovation using existing store design elements in the MCR look and feel
- Improved terms and conditions
- Key elements have to be used, e.g. cash registerBest conditions for WITEBLAZE
- TOP service support from the MCR-Team including product and marketing
SHOPFITTING
- Existing shopfitting elements can still be used
- Key elements must be used (e.g., cash register)
- Shopfitter measures the area and product carriers on site
- Clear structure and marking of the categories on the floor
PRODUCT RANGE
- Support in assortment optimization
- Improved conditions
MARKETING
- Access to exclusive marketing materials for the industry
- Access to social media templates
- Exclusive conditions with MYSHOPRADIO+TV
