Blog

Performance, functionality and sustainability: athletes are not willing to give up any of these qualities. Renewable natural materials fulfil these high demands, making them very much in vogue at the moment. Peter Krause, Creative Director and Product Development Apparel at SPORT 2000 International, is an expert in natural materials. He talks in our interview about […]

From suppliers and producers to distributors and end customers: the climate crisis is being tackled in every corner of sports retail. Together with other conscientious brands like Hummel, SPORT 2000 International is consolidating strengths and setting a new course to a more sustainable future in sports retail.  “Sport goes back to our very beginning; it’s […]

  Responsible corporate actions have always been the basis of sincere and trustworthy business practices. In recent years, the expectations of how businesses are to behave in this context have been defined using the term “ESG”. ESG stands for environmental, social and corporate governance. The three-part phrase is now an integral part of the corporate […]

With the start of the new school term in autumn, regular physical education sessions are back on the timetable for children and teenagers. Sufficient exercise is essential for healthy development, especially as obesity and inactivity are on the rise. The sports industry is making an important contribution in motivating the population’s youngsters to get involved […]

Buy less, buy better: the sustainable trend that is sweeping across fashion, technology and food consumption has now reached sports retail as well. SPORT 2000 is responding to this change in thinking within society by introducing a new brand: WITEBLAZE. From the 2023 summer season onwards, WITEBLAZE will replace all previous SPORT 2000 own brands […]

As part of its new campaign, SPORT 2000 will be presenting a uniform brand identity in all SPORT 2000 countries for the first time in its history. The goal is to emotionalize the brand and achieve a sustained increase in brand awareness. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, and Mike […]

Running shoes with thick, padded soles, known as cushioned running shoes, are the current must-have for runners. Alongside traditional running, trail running is also starting to trend. Misael Mester, partner and concept manager of SPORT 2000 GmbH’s Running division, covers the current trends in the running sector in this blog article.  Running has been a […]

With the new MEGA STORE, the largest SPORT 2000 store opens in Sofia and impresses with a new retail concept. The store concept features a modern interior and an extensive range of products and brands, offering sports enthusiasts a unique shopping experience over 3,000 square metres. In this interview, Ivo Todorov, SPORT 2000’s Head of […]

Ski tours and snowshoe hikes are just as popular as classic cross-country skiing. One person with an eye for international winter sports trends is Bernhard Leichtfried, International Category Manager for Winter Sports at SPORT 2000 International. In this blog article, he offers insights into current developments in the industry and talks about the importance of […]

Sports activities are more popular than ever. This is reflected in the strong increase in demand in the outdoor segment. Multi-purpose products are not just especially in demand and practical, they also positively impact ecological footprints. One sports brand that consistently delivers innovative products for outdoor sports fans and is a pioneer in sustainability is […]