{"id":3695,"date":"2024-02-28T11:02:43","date_gmt":"2024-02-28T10:02:43","guid":{"rendered":"https:\/\/sport2000.wp.factory.blim-dev.com\/blog\/2024\/05\/sport-2000-pentland-group-growing-together\/"},"modified":"2024-07-09T09:06:40","modified_gmt":"2024-07-09T07:06:40","slug":"sport-2000-pentland-group-growing-together","status":"publish","type":"post","link":"https:\/\/www.sport2000international.com\/fr\/blog\/2024\/02\/sport-2000-pentland-group-growing-together\/","title":{"rendered":"SPORT 2000 & Pentland Group: Growing together"},"content":{"rendered":"

SPORT 2000 International relies on strong partnerships: critical success factors are a well-positioned corporate structure, brand awareness and speciality retail orientation. The strategic partnership with the Pentland Group is a perfect example. This opens up new opportunities and strengthens both brands. Dieter Schott, Commercial Director at SPORT 2000 International, explains what makes the co-operation with the Pentland Group so successful, and also gives an outlook on joint plans for the future. <\/strong><\/p>\n

A strong SPORT 2000 International partner needs to have three key attributes: a well-positioned corporate structure with a European focus, a distinguishing brand awareness and a clear leaning towards specialist retailers. \u201cWith its head office in Europe and a network of national branches, it is straightforward to work with them, both for industrial partners and us as trading partners. We communicate and negotiate with the brand\u2019s headquarters from here in Mainhausen. The sales representatives from the respective brands are in regular contact with our SPORT 2000 country representatives and our division heads,<\/em>\u201d says Dieter Schott, Commercial Director at SPORT 2000 International, illustrating the flat communication channels. In addition to the European focus, customer awareness is particularly important for SPORT 2000: \u201cFor us, a brand must have a distinctive standing in the respective sector and be relevant for the European market.<\/em>\u201d In this context, he emphasises the relevance of specialist retail orientation. \u201cWe are deliberately focussing on specialist retail. It is vitally important that our brand partners share this approach and live it themselves,\u201d<\/em> says Schott. The world\u2019s second largest retail organisation of independent sports retailers, boasting more than 3,500 specialist shops in 20 countries and with its specialist positioning, is an exciting partner for the sporting goods industry.<\/p>\n

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Strategic Partnership: SPORT 2000 & PENTLAND GROUP<\/p><\/div>\n

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Strategic partnership with the Pentland Group
\n<\/strong>The Pentland Group, based in London, is one company that brings all these factors to the table. The Pentland Group<\/a> is a family-run multi-brand company that has been a successful market player for over 90 years. \u201cThe company has a great mix of brands from the performance and lifestyle sectors,<\/em>\u201d says Schott. SPORT 2000 has been working with three Pentland Group brands on an international level for over a year now. \u201cBerghaus<\/a> is expanding our outdoor portfolio. In Ellesse<\/a>, we have gained one of the most sought-after lifestyle brands and Speedo<\/a> brings us a classic in the swimming segment,<\/em>\u201d says the Commercial Director, continuing: \u201cThe Pentland Group was the first partner to recognise the potential of our sport style concept and was on board with Ellesse from the very beginning.<\/em>\u201d Ellesse has its roots in sport, yet still has a sport style flair and therefore is a perfect fit with the SPORT 2000 International concept. Together with the SPORT 2000 specialist group Sneaker Force, the international sports retailer launched the MeetNbuy sport style trade fair, which is fast becoming the industry\u2019s leading trade fair. \u201cWe see a market with plenty of future potential in the sport style sector.<\/em>\u201d Schott is convinced of the fact.<\/p>\n

Centralised knowledge transfer strengthens brand partnerships
\n<\/strong>For several years now, SPORT 2000 International has been using the \u201cCentre of Excellence\u201d approach to pursue the clear goal of pooling expertise from the countries, with a view to reaping the benefit from an institutionalised transfer of knowledge. One of the most skilled SPORT 2000 national organisations in the respective category takes over the international management for a core issue and is responsible for the respective centre of excellence approach. \u201cOur best people in winter sports, to take one example, form a divisional team and liaise with the brands at a national level. This approach is also critically importance for brand partnerships, as experts from industry and retail work together, exchange ideas and actively shape the sector,<\/em>\u201d says Schott. In addition to the winter sports, running and outdoor segments, SPORT 2000 International plans to expand into the bike and sportstyle<\/a> segments.<\/p>\n

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Brand Logos: Berghaus \/ Speedo \/ Ellesse<\/p><\/div>\n

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Future collaboration potential
\n<\/strong>Further expanding the \u201cCentre of Excellence\u201d approach opens up new opportunities to collaborate with the Pentland Group. \u201cThere is growth potential for all sides,<\/em>\u201d says the Commercial Director, talking about future plans, adding: \u201cSuccessful partnerships and a diversified brand portfolio strengthen our SPORT 2000 brand.<\/em>\u201d According to the Commercial Director, the success of any collaboration also depends on the SPORT 2000 country organisations, which in turn primarily benefit from the strategic partnerships: \u201cAs well as improved purchasing terms and marketing budgets, brands are also constantly developing exclusive special editions for us. As a result, SPORT 2000 retailers can clearly stand out from the competition.\u201d<\/em><\/p>\n

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Dieter Schott – Commercial Director at SPORT 2000 International<\/p><\/div>\n

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Picture Credits: Pexels.com \/ SPORT 2000 International<\/p>\n","protected":false},"excerpt":{"rendered":"

SPORT 2000 International relies on strong partnerships: critical success factors are a well-positioned corporate structure, brand awareness and speciality retail orientation. The strategic partnership with the Pentland Group is a perfect example. This opens up new opportunities and strengthens both brands. Dieter Schott, Commercial Director at SPORT 2000 International, explains what makes the co-operation with […]<\/p>\n","protected":false},"author":8,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,86,94],"tags":[],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-industry-fr","category-non-classifiee","category-sport-2000-inside-fr"],"acf":[],"yoast_head":"\nSPORT 2000 & Pentland Group: Growing together<\/title>\n<meta name=\"description\" content=\"SPORT 2000 relies on strategic partners with a structured corporate organisation, brand awareness and a retailer orientation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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