{"id":3706,"date":"2023-07-06T08:07:34","date_gmt":"2023-07-06T06:07:34","guid":{"rendered":"https:\/\/sport2000.wp.factory.blim-dev.com\/blog\/2024\/05\/safety-first-how-sport-brands-contribute-to-safer-swimming\/"},"modified":"2024-07-09T09:37:38","modified_gmt":"2024-07-09T07:37:38","slug":"safety-first-how-sport-brands-contribute-to-safer-swimming","status":"publish","type":"post","link":"https:\/\/www.sport2000international.com\/fr\/blog\/2023\/07\/safety-first-how-sport-brands-contribute-to-safer-swimming\/","title":{"rendered":"Safety first: how Sport brands contribute to safer swimming"},"content":{"rendered":"

Children learning to swim safely and adults keeping fit in the water: this is the ambition swimwear supplier BECO has for its cooperation with associations and European sports retailers. BECO area sales manager Kirsten Schweigh\u00f6fer addresses the central questions in this blog post: safety aspects that are relevant when swimming, demands customers make on equipment and the must-haves every store needs to have in its range.<\/strong><\/p>\n

Exercise in and around water is particularly popular in Europe, spanning all ages, genders, budgets, fitness levels and seasons. Swimming is one of the most popular sports among Europeans, as various studies have shown. Whereas 100 years or so ago a mere 3% of the German population could swim, today the majority of the population can at least stay afloat. One in two people can swim anywhere between well and very well. After having long been standard practice in many countries for children<\/a> to learn to swim at a young age, this positive development has tailed off again in recent years.<\/p>\n

Fun in the water needs to be safe
\n<\/strong>Cancelled swimming courses during the Corona pandemic and a subsequent lack of capacity are chief among the reasons for this. Kirsten Schweigh\u00f6fer, Area Sales Manager at BECO, needs no further convincing: \u201cRegular and comprehensive swimming lessons at school noticeably improve children\u2019s swimming ability and prevent swimming accidents.<\/em>\u201d BECO relies on close ties with water sports clubs and swimming schools and supports various learn-to-swim campaigns, such as the Academy for Prevention and Fitness\u2019s OWSK \u2013 Open Water Swim Kids project: \u201cChildren learn to follow the OWSK method to swim safely in open water. This is an important topic because many accidents happen in open water,<\/em>\u201d explains Kirsten Schweigh\u00f6fer. Children\u2019s swimming ability is often overestimated, especially as swimming in the pool is nothing like safe swimming in a lake, the sea, or a wave pool.<\/p>\n

\"\"<\/p>\n

Water sports: a 365-days-a-year season
\n<\/strong>\u201cThe bathing and swimming segment has developed from a seasonal activity to a round-the-year one,<\/em>\u201d observes Key Account Manager Schweigh\u00f6fer. \u201cAdventure pools, thermal spas and wellness offers attract people all year round, and long-distance travel also contributes to this.<\/em>\u201d Classic swimming has been joined by activities such as paddle-boarding, diving, rowing, surfing or aqua fitness. Whether for leisure or competitive sports \u2013 the demand for quality in personal equipment has increased: \u201cA good fit and cuts and material that are right for the activity are key buying criteria,<\/em>\u201d says Schweigh\u00f6fer, who also emphasises the trend towards multifunctionality<\/a> in this context: \u201cThere is increasingly demand for items for wider use in sports and leisure in and around the water, for example, rash guards with UV protection for beach or SUP activities, sporty bikinis both for swimming and playing beach volleyball.<\/em>\u201d<\/p>\n

Must-haves for beginners and passionate swimmers
\n<\/strong>Kirsten Schweigh\u00f6fer talks about the absolute must-haves in swimwear: swimming costumes and plain bikinis \u2013 mix and match is best, swimming shorts and trunks for men, functional bathing shoes, swimming goggles and caps. Supports for learner swimmers such as pullkicks or kickboards, hand paddles and short fins join the list. \u201cWhen it comes to children, the focus is firmly on safety,<\/em>\u201d she emphasises and adds: \u201cT\u00dcV-certified swimming aids, life jackets and the like are absolute essentials here.<\/em>\u201d A leading European swimming brand, BECO wants to make children actively want to be in the water and help them learn to swim. \u201cWe worked with swimming instructors to develop our BECO Sealife series and make swimming more attractive and suitable for children \u2013 with age-appropriate, certified swimming aids in the cool Sealife design. Products that make children want to learn to swim.<\/em>\u201d<\/p>\n

Sport in harmony with the environment
\n<\/strong>Sustainability<\/a> is also coming increasingly into focus in the swimming and bathing segment: the recyclability of materials is under the spotlight, items should preferably be produced in Europe again, and the trend in packaging is distinctly away from blister packs and plastic. BECO develops products with a long service life with an eye to conserving resources. \u201cWe increasingly use materials from recycling wherever possible and avoid unnecessary packaging material,<\/em>\u201d says Schweigh\u00f6fer. With BECO at its side, SPORT 2000 is safe in the knowledge that it is working with a partner who is just as committed to sport being in harmony with the environment.<\/p>\n

\"Kirsten

Kirsten Schweigh\u00f6fer, Area Sales Manager BECO<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Children learning to swim safely and adults keeping fit in the water: this is the ambition swimwear supplier BECO has for its cooperation with associations and European sports retailers. BECO area sales manager Kirsten Schweigh\u00f6fer addresses the central questions in this blog post: safety aspects that are relevant when swimming, demands customers make on equipment […]<\/p>\n","protected":false},"author":1,"featured_media":3431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,86,98],"tags":[],"class_list":["post-3706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kids-fr","category-non-classifiee","category-trend-fr"],"acf":[],"yoast_head":"\nSafety first: how Sport brands contribute to safer swimming - sport2000<\/title>\n<meta name=\"description\" content=\"Swimming lessons increase safety in and around the water. 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