{"id":3943,"date":"2019-12-03T17:05:18","date_gmt":"2019-12-03T16:05:18","guid":{"rendered":"https:\/\/sport2000.wp.factory.blim-dev.com\/blog\/2024\/07\/how-the-fitness-trends-of-2020-will-influence-sports-retail\/"},"modified":"2024-07-09T09:31:40","modified_gmt":"2024-07-09T07:31:40","slug":"how-the-fitness-trends-of-2020-will-influence-sports-retail","status":"publish","type":"post","link":"https:\/\/www.sport2000international.com\/fr\/blog\/2019\/12\/how-the-fitness-trends-of-2020-will-influence-sports-retail\/","title":{"rendered":"How the Fitness Trends of 2020 will influence sports retail"},"content":{"rendered":"

\"Niko<\/p>\n

Fitness is booming. New forms of fitness are constantly pushing the market \u2013 inspiring both, men and women. Fitness has been established as an independent product range for quite some time now, and sales are distributed evenly throughout the seasons. However, the rapid arrival of new fitness trends keeps sports retailers on the move. Niko Schulz<\/a> is Category Manager for Training and Fitness at SPORT 2000 International. He summarises the increasing importance of next year\u2019s trends \u2013 such as \u00ab\u00a0fitness activism\u00a0\u00bb, community and the use of virtual coaches. Additionally, he explains how sports retailers can use these developments to foster growth.<\/p>\n

1. Being part of a community<\/strong><\/span><\/h3>\n

Most people enjoy working out together. Being part of a community boosts motivation and lets you go beyond your limits. This is illustrated by the growing number of gym registrations in Germany. Women, as a target group, are on a spectacular upswing. Therefore, more and more gyms specialise their training offers towards women. The store of the future would offer customers a world full of experiences. In addition, community events<\/a> \u2013 such as team runs, training sessions or interesting lectures on the subject of sport \u2013 should be part of the daily business. The \u201eAbsolute\u201c concept of SPORT 2000 has already taken advantage of this trend. More information on the new retail format can be found in our blog post \u201eAbsolute Run \u2013 Specialisation on the highest level\u201c<\/a>.<\/p>\n

\"Sport<\/p>\n

Credits:\u00a0Ruiz Dias, Pexels<\/p>\n

 <\/p>\n

2. Train at home <\/strong>\u2013 with a virtual community<\/strong><\/span><\/h3>\n

In addition to rising gym memberships, more and more people are working out at home. The days when fitness equipment dusted away in a hidden corner or in the basement are over. Today, manufacturers have transformed fitness equipment into real designer pieces by using modern wooden looks, making it easier to integrate them into our everyday life. Anyone thinking that those home workouts are solely done alone is wrong. Virtual communities enable people to join via an app. A first new development in the field of home gyms is the Smart Mirror, which allows fitness-enthusiasts to follow displayed training moves. Even though the it has not gained broad acceptance yet, further developments in this area will follow in order to easily integrate it into a smart home.<\/p>\n

 <\/p>\n

3. Wearables and Artificial Intelligence<\/strong><\/span><\/h3>\n

Digital technologies are not only reminding us to work out, but are also controlling and optimising the training procedure. Wearables and smart watches are measuring the most important body functions, evaluating them in real time and providing direct feedback. According to latest forecasts, 2020 will be the year of artificial intelligence. This will be reflected in sports retail<\/a>. As a matter of fact, even traditional sports textiles are becoming more and more technical. Sportswear is going to make use of specific thermal equipment which detects and regulates one’s own body temperature.<\/p>\n

 <\/p>\n

4. Mental Fitness and Mindfulness<\/strong><\/span><\/h3>\n

A healthy lifestyle goes beyond pure physical fitness. Not only one\u2019s body, but also one\u2019s mind needs regular training and time to relax. After all, physical and mental health are strongly linked. In a fast paced society, where pressure is present in many areas of life, it is important to slow down from time to time. Mindfulness podcasts and the topic of handling challenging situations consciously are experiencing a real boom. In the future, it will be all about knowing one’s limits, respecting them and taking deliberate breaks without feeling guilty.<\/p>\n

 <\/p>\n

5. \u00ab\u00a0Fitness Activism\u00a0\u00bb – Training for sustainability<\/strong><\/span><\/h3>\n

Sustainability is gaining importance too. Consumers are placing more importance on environmentally-sound and ethical production processes. All players in sports retail need to work together, throughout the entire supply chain to make production and delivery more sustainable. Many of the SPORT 2000 partners have already created collections made out of 100% recycled or sustainable raw materials. All over the world, groups of people are gathering to practice sports and do something good for the environment. One example is the well-known \u00ab\u00a0plogging\u00a0\u00bb trend, which has been around for quite some time now. People are collecting thrash while walking or running. But even the simple exchange on the topic of sustainability, after sports, plays into the term \u00ab\u00a0fitness activism\u00a0\u00bb.<\/p>\n

\"Fitness<\/p>\n

Credits: Simon Migaj, Pexels<\/p>\n

 <\/p>\n

Opportunities for retailers: creating worlds of experience, courage for innovation and human touch<\/strong><\/span><\/h2>\n

 <\/p>\n

Creating worlds of experience<\/strong><\/em><\/p>\n

The above-mentioned trends can be used best by sports retailers, when they create an experience-world in their stores. If the introduced category management at SPORT 2000 is implemented accordingly in the stores, it can actively create new sales incentives for customers. The E-sports Lounge in the SPORT 2000 Absolute Teamsport Rhein-Main in Mainaschaff puts it in a nutshell. The store integrated an E-sports area, where young people spend their free time as well as go shopping.<\/p>\n

Courage for innovation<\/strong><\/em><\/p>\n

The customer of tomorrow wants to find products that fit his\/her individual needs and does not want to find the same products in every store. Sports retailers could be even more attractive at the POS and stand out, if they find the courage to buy new product programs from time to time. Right now innovative products can only occasionally be found in stores.<\/p>\n

Human Touch<\/strong><\/em><\/p>\n

\u201ePeople make the difference\u201c\u2013 Well-trained staff is the most important asset in sports retail. Through interacting with the costumer with a \u00ab\u00a0human touch\u00a0\u00bb, the brick and mortar sports retail can clearly differentiate itself from online shopping. Only highly trained staff in the stores can respond individually to the needs of customers and provide the best advice and service for a real added value when shopping.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fitness is booming. New forms of fitness are constantly pushing the market \u2013 inspiring both, men and women. Fitness has been established as an independent product range for quite some time now, and sales are distributed evenly throughout the seasons. However, the rapid arrival of new fitness trends keeps sports retailers on the move. Niko […]<\/p>\n","protected":false},"author":1,"featured_media":3236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,94,98],"tags":[],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-sport-2000-inside-fr","category-trend-fr"],"acf":[],"yoast_head":"\nHow the Fitness Trends of 2020 will influence sports retail<\/title>\n<meta name=\"description\" content=\"Category Manager Niko Schulz from SPORT 2000 International introduces the Fitness Trends 2020 and explains how sports retail can respond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sport2000international.com\/fr\/blog\/2019\/12\/how-the-fitness-trends-of-2020-will-influence-sports-retail\/\" \/>\n<meta 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