{"id":4774,"date":"2025-06-02T14:51:23","date_gmt":"2025-06-02T12:51:23","guid":{"rendered":"https:\/\/sport2000.wp.factory.blim-dev.com\/?p=4774"},"modified":"2025-06-02T14:51:23","modified_gmt":"2025-06-02T12:51:23","slug":"sport-2000-hummel-a-strategic-partnership-shaping-the-future-of-sports-retail","status":"publish","type":"post","link":"https:\/\/www.sport2000international.com\/fr\/blog\/2025\/06\/sport-2000-hummel-a-strategic-partnership-shaping-the-future-of-sports-retail\/","title":{"rendered":"SPORT 2000 &#038; hummel: A Strategic Partnership Shaping the Future of Sports Retail"},"content":{"rendered":"<p><strong>In a time when global sports retail is becoming more centralised and competitive, hummel and SPORT 2000 International are taking a different approach. Their partnership is built on shared values, customer closeness, and deep specialisation. Together, they aim to redefine what modern sports retail looks like.<\/strong><\/p>\n<p>\u201cEven with all the digitalisation, consumers are gravitating back to physical stores that offer real human interaction and expert advice,\u201d says Henrik Svenning, CCO at <a href=\"https:\/\/www.hummel.net\/\" target=\"_blank\" rel=\"noopener\">hummel<\/a>. This shift highlights the importance of close partnerships between brands and retailers. While hummel brings innovation through close collaboration with athletes, SPORT 2000 offers a strong retail network and local expertise. It&rsquo;s a powerful combination that delivers value to consumers.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_4765\" style=\"width: 647px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4765\" class=\"wp-image-4765\" src=\"https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/06\/HW24_FIT_Hummel_WM01_0300_FIN_rez-300x187.jpg\" alt=\"\" width=\"637\" height=\"397\" srcset=\"https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/06\/HW24_FIT_Hummel_WM01_0300_FIN_rez-300x187.jpg 300w, https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/06\/HW24_FIT_Hummel_WM01_0300_FIN_rez-1024x637.jpg 1024w, https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/06\/HW24_FIT_Hummel_WM01_0300_FIN_rez-768x478.jpg 768w, https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/06\/HW24_FIT_Hummel_WM01_0300_FIN_rez-1536x956.jpg 1536w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><p id=\"caption-attachment-4765\" class=\"wp-caption-text\">Seasonal shooting of SPORT 2000 &amp; hummel<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>According to Svenning, strong partnerships like this are key to keeping brick-and-mortar sports retail relevant. hummel also stands out for its clear brand identity. \u201cWe\u2019re not trying to copy the industry giants,\u201d adds Simon Foss Jensen, Head of Go-to-Market at hummel. \u201cWe take a more creative and emotional approach, telling real stories instead of just pushing products.\u201d This strategy builds loyalty\u2014both with retail partners and with consumers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A Century of Team Sport Experience<\/strong><\/p>\n<p>hummel\u2019s legacy in team sports began over 100 years ago with its first football boot. Today, the brand is present in top leagues like the Bundesliga and Premier League, as well as countless amateur clubs around the world. \u201cFootball is still our strongest link to the sports world\u2014and a market full of opportunity,\u201d says Svenning.<\/p>\n<p>hummel is also committed to growing the visibility of women\u2019s football. The upcoming UEFA Women\u2019s EURO 2025 in Switzerland is a key moment. \u201cWith tailored collections and focused campaigns, we want to support the game and <a href=\"https:\/\/www.sport2000international.com\/fr\/blog\/2024\/12\/female-empowerment-transformative-impulses-for-the-sports-retail-industry\/\" target=\"_blank\" rel=\"noopener\">contribute to social progress<\/a>,\u201d he adds.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iWW91VHViZSB2aWRlbyBwbGF5ZXIiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS1ub2Nvb2tpZS5jb20vZW1iZWQvNTBrM3M4bTFqN2s\/c2k9RzZPT2w5YkVpdjUzUTVDOSIgd2lkdGg9IjU2MCIgaGVpZ2h0PSIzMTUiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW49ImFsbG93ZnVsbHNjcmVlbiI+PC9pZnJhbWU+\" >\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.sport2000international.com\/wp-content\/uploads\/borlabs-cookie\/1\/yt_50k3s8m1j7k_hqdefault.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">Vous \u00eates actuellement en train de consulter le contenu d&rsquo;un espace r\u00e9serv\u00e9 de <strong>Youtube<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des providers tiers.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d&rsquo;informations<\/a> <\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accepter le service requis et d\u00e9bloquer le contenu<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Leading in Indoor Sports<\/strong><\/p>\n<p>Handball is another core focus for hummel\u2014especially in Europe, where the sport has deep roots. Unlike the global football market, indoor sports offer regional variety and exciting growth opportunities. \u201cHandball is our top indoor priority,\u201d says Foss Jensen. hummel is investing in innovative footwear and aiming to be the go-to partner for <a href=\"https:\/\/www.sport2000international.com\/fr\/blog\/2023\/02\/specialisation-concepts-win-win-win-situation-for-customers-retailers-and-industry\/\" target=\"_blank\" rel=\"noopener\">specialist retailers<\/a>. \u201cWe see ourselves not just as a supplier, but as a true market co-creator,\u201d he explains. The brand also plans to grow its presence in other indoor sports in the coming years.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A Partnership Built on Shared Values<\/strong><\/p>\n<p>What makes the partnership between SPORT 2000 and hummel so effective is their shared mindset. Both are committed to being close to their customers, offering real expertise, and building meaningful relationships. \u201cOur collaboration is based on open communication, trust, and a shared goal of long-term growth,\u201d says Svenning.<\/p>\n<p>For both brands, sport is more than just business\u2014it\u2019s a force for good. \u201cWe believe sport has the power to improve lives,\u201d he says. That belief drives a partnership that\u2019s authentic, future-focused, and ready to shape the next generation of sports retail.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_4674\" style=\"width: 273px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4674\" class=\"wp-image-4674\" src=\"https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/05\/Henrik-Svenning-225x300.jpg\" alt=\"\" width=\"263\" height=\"351\" srcset=\"https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/05\/Henrik-Svenning-225x300.jpg 225w, https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/05\/Henrik-Svenning.jpg 450w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><p id=\"caption-attachment-4674\" class=\"wp-caption-text\">Henrik Svenning &#8211; CCO at hummel<\/p><\/div>\n<div id=\"attachment_4677\" style=\"width: 273px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4677\" class=\"wp-image-4677\" src=\"https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/05\/Simon-Foss-Jensen-250x300.jpg\" alt=\"\" width=\"263\" height=\"316\" srcset=\"https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/05\/Simon-Foss-Jensen-250x300.jpg 250w, https:\/\/www.sport2000international.com\/wp-content\/uploads\/2025\/05\/Simon-Foss-Jensen.jpg 458w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><p id=\"caption-attachment-4677\" class=\"wp-caption-text\">Simon Foss Jensen &#8211; Head of Go-to-Market at hummel<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Picture Rights: SPORT 2000 International GmbH \/ hummel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a time when global sports retail is becoming more centralised and competitive, hummel and SPORT 2000 International are taking a different approach. Their partnership is built on shared values, customer closeness, and deep specialisation. Together, they aim to redefine what modern sports retail looks like. \u201cEven with all the digitalisation, consumers are gravitating back [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,100,99,101,109,104],"tags":[],"class_list":["post-4774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-absolute-fr","category-business-industry-fr-2","category-fitness-fr","category-marketing-fr","category-running-fr-2","category-teamsport-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPORT 2000 &amp; hummel: A Strategic Partnership Shaping the Future of Sports Retail<\/title>\n<meta name=\"description\" content=\"The strategic partnership between SPORT 2000 and hummel 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