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WE ARE THE PEOPLE
FOR THE SPORTS LOVERS,
WHO ARE PART OF OUR FAMILY.
WELCOME TO THE HOME OF EXPERTS.
WELCOME HOME.

Brand Aspiration

Our brand aspiration

We inspire people


to experience the energy


and emotion of sport.

Explore SPORT 2000

BRAND
CLAIM

HOme

OF EXPERTS

Our brand claim echoes
our ethos, our promise and
our unique position
as being more than
a sports retailer.
Our brand promise
We give

Personal

expert

advice

For a unique
experience. We offer
the right products for
anyone from amateurs
to pros.

Personality

OUR BRAND
PERSONALITY
We are

Human

passionate

Personal

KNOWLEDGEABLE AND
Creative
OUR BRAND ESSENCE

WITH A HUMAN


TOUCH.

Video

SPORT 2000
OUR VIDEO
WHAT
SPORT 2000
STANDS FOR
BLOG
OUR NEWEST ARTICLES

BLOG

Sports industry focuses on cushioned running shoes and trail running
read more
12
04
Apr
2022
MEGA STORE Sofia, Bulgaria: experience the new SPORT 2000 retail concept
read more
10
03
Mar
2022

Brands

The best for the best

We offer leading sports brands


as well as own exclusive brands


in more than 3.500 shops.

Discover all brands