Blog

Commerce is female – at least when looking at the sales floor, where women are often responsible for customer service. However, if you take a look at the management levels of some retailbranches, this picture changes: sports retail, in particular, is clearly male-dominated. Marion Dockal-Kurz and Eldrid Sode, two determined women at SPORT 2000 who […]

The beauty ideal of women is changing – slowly but surely. In glossy magazines, social media channels, such as Instagram, as well as in ads, clichés and stereotypes of ideal women’s bodies are being done away with. Until recently, the fitness industry remained relatively unaffected by this. The image is anchored too firmly in our […]