E-sport: a whole new world for sports retailers?
E-sport, professional and competitive gaming, is much more than just a trend – so much so that it is shaping the future of sports retail. We interview Tobias Koser, Project Manager Marketing at SPORT 2000 International and André Navratil, Senior Category Manager Training/Lifestyle at SPORT 2000 International about the relevance of e-sports for sports retailers. […]
Children and teenagers: the target group of the future
With the start of the new school term in autumn, regular physical education sessions are back on the timetable for children and teenagers. Sufficient exercise is essential for healthy development, especially as obesity and inactivity are on the rise. The sports industry is making an important contribution in motivating the population’s youngsters to get involved […]
The team sports business
Team sports have a permanent place in our society. There are more than 100,000 team sports clubs in Germany and Austria alone. Athletes having the correct and, above all, same gear plays a particularly important role. SPORT 2000 has a range of top international brands, such as hummel and PUMA, equipping clubs with the highest […]
ABSOLUTE: 2 years of specialisation at the highest level
Two years ago, SPORT 2000 International launched the specialised retail format ABSOLUTE. The market has shown that hyper-specialisation leaves room for growth. SPORT 2000’s international concept allows retailers to dramatically increase their visibility and guarantees closer cooperation at eye-level with network and suppliers alike. This enables independent sports retailers to focus still more intensively on […]
