Blog

Sustainability is not a topic for the future in sports retail, but has long since arrived. Many retailers have been focusing on high-quality, durable products, repair services and rental models for years. But while sustainable services are well established, pressure is growing at the same time: new legal requirements, increasing demands for transparency. We spoke […]

More relevance, more experience, more proximity to the target group: SPORT 2000 Group International and New Balance are committed to a strong partnership that combines brand values with market needs – consumer-centric and internationally supported.   The rules of the game in sports retail have changed: consumers are more conscious, value-oriented and looking for experiences […]

Nowadays, digital presence is key to trust, visibility and growth in sports retail. That’s why the SPORT 2000 Group International is teaming up with full-service agency BLIM to focus on digital strategies that build trust, ensure security and enable sustainable scalability throughout the entire customer journey. The result: future-proof platforms, stable infrastructures and practical standards […]

An event that sets new standards in the winter sports industry: The Snowtestival combines product tests on the slopes with ordering opportunities and exciting workshops from leading brands such as BOA. Retailers experience the latest technologies and innovations at first hand, can translate their findings directly into ordering decisions and benefit from an efficient overall […]

The international sports industry is facing the opportunity to redefine itself: the need for more women in leadership and decision-making positions is becoming increasingly clear. Female perspectives will not only make the industry more inclusive, but also more sustainable. Emmanuelle Bahuaud, CEO of SPORT 2000 Group France, is actively promoting the visibility and opportunities of […]

International sports retail is increasingly being divided into specialist and multi-category stores. As a forward-looking retail service organisation, SPORT 2000 International is positioning itself in this transformative environment with a new banner and branding strategy. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, talks in an interview about the background and how […]

SPORT 2000 International collects, adjusts and analyses data from its member countries and partners to make sound corporate decisions. The FEDAS product classification key delivers essential indicators in the form of product classification keys. In the blog post, Erika Schuh, business analyst at SPORT 2000 International, discusses why a sports item without digital data – […]

SPORT 2000 International relies on strong partnerships: critical success factors are a well-positioned corporate structure, brand awareness and speciality retail orientation. The strategic partnership with the Pentland Group is a perfect example. This opens up new opportunities and strengthens both brands. Dieter Schott, Commercial Director at SPORT 2000 International, explains what makes the co-operation with […]

E-sport, professional and competitive gaming, is much more than just a trend – so much so that it is shaping the future of sports retail. We interview Tobias Koser, Project Manager Marketing at SPORT 2000 International and André Navratil, Senior Category Manager Training/Lifestyle at SPORT 2000 International about the relevance of e-sports for sports retailers. […]

With the performance-oriented brand WITEBLAZE, SPORT 2000 will introduce a new, innovative brand concept to replace all previous brands of SPORT 2000. The diverse assortment has been available for sale in SPORT 2000 stores since the 2023 summer season, and impresses retailers and end consumers in equal measure. To start off the 2023/24 winter season, […]