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2. juin 2025

SPORT 2000 & hummel: A Strategic Partnership Shaping the Future of Sports Retail

In a time when global sports retail is becoming more centralised and competitive, hummel and SPORT 2000 International are taking a different approach. Their partnership is built on shared values, customer closeness, and deep specialisation. Together, they aim to redefine what modern sports retail looks like. “Even with all the digitalisation, consumers are gravitating back […]

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12. avril 2022

Sports industry focuses on cushioned running shoes and trail running

Running shoes with thick, padded soles, known as cushioned running shoes, are the current must-have for runners. Alongside traditional running, trail running is also starting to trend. Misael Mester, partner and concept manager of SPORT 2000 GmbH’s Running division, covers the current trends in the running sector in this blog article.  Running has been a […]

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