Safety first: how Sport brands contribute to safer swimming
Children learning to swim safely and adults keeping fit in the water: this is the ambition swimwear supplier BECO has for its cooperation with associations and European sports retailers. BECO area sales manager Kirsten Schweighöfer addresses the central questions in this blog post: safety aspects that are relevant when swimming, demands customers make on equipment […]
Children and teenagers: the target group of the future
With the start of the new school term in autumn, regular physical education sessions are back on the timetable for children and teenagers. Sufficient exercise is essential for healthy development, especially as obesity and inactivity are on the rise. The sports industry is making an important contribution in motivating the population’s youngsters to get involved […]
Children are tomorrow’s customers
Movement not only has a positive effect on children’s health, it also has a long-term impact on physical, intellectual and psychological development. In an ever more digitalised world, it is especially important to motivate children and young people to engage in sport, as physical movement is often greatly neglected. André Navratil, Category Manager at SPORT […]
