Blog

Movement is energy, emotion and attitude. It stands for balance, mental strength and the good feeling of actively doing something for yourself. This understanding connects SPORT 2000 International and HOKA. Both pursue a clear vision: to inspire people to experience movement as a natural part of their everyday lives. In dialogue with HOKA, the blog […]

Eleven brands. A new look. A joint campaign with a clear strategic focus. WE KNOW SNOW shows how SPORT 2000 International is combining brand expertise with eleven leading winter sports brands and making it visible in a consistent campaign. Marvin Krieter and Tobias Koser, the two project managers at SPORT 2000 International, explain what makes […]

More relevance, more experience, more proximity to the target group: SPORT 2000 Group International and New Balance are committed to a strong partnership that combines brand values with market needs – consumer-centric and internationally supported.   The rules of the game in sports retail have changed: consumers are more conscious, value-oriented and looking for experiences […]

In a time when global sports retail is becoming more centralised and competitive, hummel and SPORT 2000 International are taking a different approach. Their partnership is built on shared values, customer closeness, and deep specialisation. Together, they aim to redefine what modern sports retail looks like. “Even with all the digitalisation, consumers are gravitating back […]

In a highly competitive market, it is crucial to stand out clearly – and this is exactly where WITEBLAZE comes in. As an exclusive brand for SPORT 2000 retailers, WITEBLAZE impresses with a well-thought-out range and attractive margins. In the blog post, Markus Xyländer, Brand Project Manager and Verena Isabel Schledorn, Head of Product Management, […]

E-commerce is no longer an add-on in sports retail – it has become indispensable for reaching customers effectively and comprehensively. It promotes innovation, drives competition and opens up new market opportunities. Nikolay Tzonov, Managing Director of SPORT 2000 Bulgaria and responsible for the international digital lead, explains in the blog post how e-commerce not only […]

Buy less, buy better: the sustainable trend that is sweeping across fashion, technology and food consumption has now reached sports retail as well. SPORT 2000 is responding to this change in thinking within society by introducing a new brand: WITEBLAZE. From the 2023 summer season onwards, WITEBLAZE will replace all previous SPORT 2000 own brands […]

As part of its new campaign, SPORT 2000 will be presenting a uniform brand identity in all SPORT 2000 countries for the first time in its history. The goal is to emotionalize the brand and achieve a sustained increase in brand awareness. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, and Mike […]

With the new MEGA STORE, the largest SPORT 2000 store opens in Sofia and impresses with a new retail concept. The store concept features a modern interior and an extensive range of products and brands, offering sports enthusiasts a unique shopping experience over 3,000 square metres. In this interview, Ivo Todorov, SPORT 2000’s Head of […]

Women have not featured prominently in sport for all that long. It is only since the 1970s that they have gradually come to conquer a wide variety of sports. Today, women have gained recognition in many sports, but there is still a lot of catching up to do, especially in the sports retail segment. Sports […]