Blog

With the performance-oriented brand WITEBLAZE, SPORT 2000 will introduce a new, innovative brand concept to replace all previous brands of SPORT 2000. The diverse assortment has been available for sale in SPORT 2000 stores since the 2023 summer season, and impresses retailers and end consumers in equal measure. To start off the 2023/24 winter season, […]

Sport excites, connects and inspires people, making a valuable contribution to a more sustainable future. SPORT 2000 International sees a direct link here to the sports retail trade and is taking responsibility with the aim of being part of a global transformation. We spoke to Véronique Dell, Project Manager at SPORT 2000 International. Our conversation […]

Performance, functionality and sustainability: athletes are not willing to give up any of these qualities. Renewable natural materials fulfil these high demands, making them very much in vogue at the moment. Peter Krause, Creative Director and Product Development Apparel at SPORT 2000 International, is an expert in natural materials. He talks in our interview about […]

From suppliers and producers to distributors and end customers: the climate crisis is being tackled in every corner of sports retail. Together with other conscientious brands like Hummel, SPORT 2000 International is consolidating strengths and setting a new course to a more sustainable future in sports retail.  “Sport goes back to our very beginning; it’s […]

  Responsible corporate actions have always been the basis of sincere and trustworthy business practices. In recent years, the expectations of how businesses are to behave in this context have been defined using the term “ESG”. ESG stands for environmental, social and corporate governance. The three-part phrase is now an integral part of the corporate […]

Ski tours and snowshoe hikes are just as popular as classic cross-country skiing. One person with an eye for international winter sports trends is Bernhard Leichtfried, International Category Manager for Winter Sports at SPORT 2000 International. In this blog article, he offers insights into current developments in the industry and talks about the importance of […]

Sports activities are more popular than ever. This is reflected in the strong increase in demand in the outdoor segment. Multi-purpose products are not just especially in demand and practical, they also positively impact ecological footprints. One sports brand that consistently delivers innovative products for outdoor sports fans and is a pioneer in sustainability is […]

SPORT 2000 has been part of the climate network for SMEs since 2020. Together with representatives from a wide range of industries, we’re working on a single objective: to reduce CO2 emissions by 50,000 tonnes by the end of April 2023 by raising awareness and making optimisations in energy and resource consumption in our own […]