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27. May 2022

“Welcome home”: SPORT 2000 International launches emotional marketing campaign and introduces the new global slogan: “Home of Experts”

As part of its new campaign, SPORT 2000 will be presenting a uniform brand identity in all SPORT 2000 countries for the first time in its history. The goal is to emotionalize the brand and achieve a sustained increase in brand awareness. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, and Mike […]

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13. January 2022

Individual sports are all the rage in winter

Ski tours and snowshoe hikes are just as popular as classic cross-country skiing. One person with an eye for international winter sports trends is Bernhard Leichtfried, International Category Manager for Winter Sports at SPORT 2000 International. In this blog article, he offers insights into current developments in the industry and talks about the importance of […]

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1. October 2021

Children are tomorrow’s customers

Movement not only has a positive effect on children’s health, it also has a long-term impact on physical, intellectual and psychological development. In an ever more digitalised world, it is especially important to motivate children and young people to engage in sport, as physical movement is often greatly neglected. André Navratil, Category Manager at SPORT […]

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17. September 2021

The team sports business

Team sports have a permanent place in our society. There are more than 100,000 team sports clubs in Germany and Austria alone. Athletes having the correct and, above all, same gear plays a particularly important role. SPORT 2000 has a range of top international brands, such as hummel and PUMA, equipping clubs with the highest […]

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12. August 2021

These megatrends are shaping customer buying behaviour in the sports retail sector

Trends such as health, mobility and connectivity have become particularly important in sports retail over the past year, influencing customers’ individual buying behaviour. Bernhard Leichtfried, Purchasing Manager of SPORT 2000 Austria and Category Manager for Winter Sports at SPORT 2000 International, has delved into the topic of megatrends in sports retail. In our interview, he […]

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29. January 2021

Best agers: what customers aged 55+ want from specialist sports retailers

The outbreak of the global pandemic contributed to an increased health awareness among people. Keeping yourself fit through exercise and sport is growing in importance. This trend is set to continue in the coming years especially in the ever-growing 55+ generation – also known as “best agers”. Companies – not least those in the sports […]

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