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29. January 2021

Best agers: what customers aged 55+ want from specialist sports retailers

The outbreak of the global pandemic contributed to an increased health awareness among people. Keeping yourself fit through exercise and sport is growing in importance. This trend is set to continue in the coming years especially in the ever-growing 55+ generation – also known as “best agers”. Companies – not least those in the sports […]

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6. November 2020

A discipline in itself: international category management in winter sports

The task of purchasing goods in the sports retail sector is challenging both strategically and from an operational viewpoint. Winter sports, in particular, pose purchasers with new challenges every season due to their dependence on weather and snow conditions – even in “normal” years when there is no pandemic. One person who is more acutely […]

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26. August 2020

Fusion of Online and Offline: The role of digitalization in the Sports Industry

2020 completely changed the rules of retail. The crisis due to the coronavirus presented the retail of all branches with numerous new challenges. Especially the heavily brick and mortar driven sports industry. Policies disrupted the status-quo and retailers found themselves facing a storm they had never anticipated, with mounting stocks, shortage of delivery and payment […]

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11. August 2020

SPORT 2000 Bulgaria: The right influencer mix is the key to success on social media

Partnerships with influencers are now an integral part of countless brands’ marketing mix. Ten years ago, SPORT 2000 Bulgaria (Sport Depot) first started collaborating with carefully selected opinion leaders. These were mostly athletes at first. But today, the Bulgarian sports retailers’ organization works with a wide array of influencers, from fitness trainers and travel enthusiasts […]

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