Blog

2020 completely changed the rules of retail. The crisis due to the coronavirus presented the retail of all branches with numerous new challenges. Especially the heavily brick and mortar driven sports industry. Policies disrupted the status-quo and retailers found themselves facing a storm they had never anticipated, with mounting stocks, shortage of delivery and payment […]

Partnerships with influencers are now an integral part of countless brands’ marketing mix. Ten years ago, SPORT 2000 Bulgaria (Sport Depot) first started collaborating with carefully selected opinion leaders. These were mostly athletes at first. But today, the Bulgarian sports retailers’ organization works with a wide array of influencers, from fitness trainers and travel enthusiasts […]

Seven times a year, SPORT 2000 holds order fairs that see hundreds of dealers, suppliers, and partners converge on SPORT 2000 GmbH’s head office. This successful order model has been a regular part of the sports retail association’s activities for many years. This year, however, the 6,000 m2 exhibition area in Mainhausen remained empty. The […]

For decades it was the norm for fashion retailers and even sports specialists to produce in Asia, not only to keep costs low either, but also because European businesses had little interest in sewing. So we see labels reading Made in China, Bangladesh, or Vietnam. There has been a trend in recent years with an […]

Major crises put peoples’ everyday lives to the test and often usher in lasting changes. In many countries, the circumstances surrounding the coronavirus have led to dramatic declines in social contact. One result of this is a sharp rise in internet use around the world. So while the current crisis has indeed shackled the retail […]

The market environment of sports retail is just as dynamic as sport itself. New developments and trends demand sports retailers to play an active role in shaping this environment. In this Interview Margit Gosau, CEO of SPORT 2000 International, strongly believes in the future of brick-and-mortar retail and offers insights into new concepts and ways […]

Fitness is booming. New forms of fitness are constantly pushing the market – inspiring both, men and women. Fitness has been established as an independent product range for quite some time now, and sales are distributed evenly throughout the seasons. However, the rapid arrival of new fitness trends keeps sports retailers on the move. Niko […]

Customer loyalty programs are firmly established in today’s retail industry. However, the development of such measures requires creativity, intuition and an accurate knowledge of the customers. After all, every store wants to offer something different and special to stand out from the flood of loyalty cards, VIP clubs and shopping communities. Given their active character, […]

Specialization – an essential element for the future of brick and mortar sports retail. Simply selling goods has served its purpose. Customers demand a shopping experience to which they can identify. The ABSOLUTE concept from SPORT 2000 International is a holistic solution for the specialist retailers of the future.  With the ABSOLUTE Run Store in […]

The beauty ideal of women is changing – slowly but surely. In glossy magazines, social media channels, such as Instagram, as well as in ads, clichés and stereotypes of ideal women’s bodies are being done away with. Until recently, the fitness industry remained relatively unaffected by this. The image is anchored too firmly in our […]