Blog

In a time when global sports retail is becoming more centralised and competitive, hummel and SPORT 2000 International are taking a different approach. Their partnership is built on shared values, customer closeness, and deep specialisation. Together, they aim to redefine what modern sports retail looks like. “Even with all the digitalisation, consumers are gravitating back […]

Specialist running stores are looking to digital measurement and analytical tools for support with running analyses as the ideal complement to personal consultations. A complete professional running analysis package benefits everyone – consumers, retailers and industry stakeholders – as Christoph Görner, Running Retail Manager at SPORT 2000 GmbH is well aware. “Specialist stores were already […]

For five days, the focus of the first digital ISPO was set on the challenges posed by COVID-19 and their effects on sports retail. In addition to new developments such as the greater importance of sports in almost every age and demographic group, the megatrends in the industry continue to include sustainability, digitalisation, and sports […]