How sporting events move the world: a booster for the sports industry?
Sporting events move the sports industry worldwide. Host countries, sports stores, brands and sports clubs are hoping for increased profits, more attention and greater enthusiasm for numerous sports. Major events in particular, such as European Championships, World Cups or the Olympic Games, receive international coverage and public attention. Alexander Löbe, Managing Director of ABSOLUTE TEAMSPORT, […]
Running analysis 2.0: how humans and AI complement each other perfectly
Specialist running stores are looking to digital measurement and analytical tools for support with running analyses as the ideal complement to personal consultations. A complete professional running analysis package benefits everyone – consumers, retailers and industry stakeholders – as Christoph Görner, Running Retail Manager at SPORT 2000 GmbH is well aware. “Specialist stores were already […]
