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1. September 2023

Competence in Sportstyle – New Category with Potential

With its “Center of Excellence” approach, SPORT 2000 is pursuing a strategy of close international cooperation between selected areas of expertise. The newly introduced “Sportstyle” category bundles the retail association’s know-how across countries for the growing market of sneakers and streetwear.    “In each of our countries, there is an individual focus on certain categories. […]

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11. July 2022

SPORT 2000 creates new brand WITEBLAZE

Buy less, buy better: the sustainable trend that is sweeping across fashion, technology and food consumption has now reached sports retail as well. SPORT 2000 is responding to this change in thinking within society by introducing a new brand: WITEBLAZE. From the 2023 summer season onwards, WITEBLAZE will replace all previous SPORT 2000 own brands […]

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4. May 2021

ABSOLUTE: 2 years of specialisation at the highest level

Two years ago, SPORT 2000 International launched the specialised retail format ABSOLUTE. The market has shown that hyper-specialisation leaves room for growth. SPORT 2000’s international concept allows retailers to dramatically increase their visibility and guarantees closer cooperation at eye-level with network and suppliers alike. This enables independent sports retailers to focus still more intensively on […]

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