WITEBLAZE: Exclusivity as a success factor for SPORT 2000 retailers
In a highly competitive market, it is crucial to stand out clearly – and this is exactly where WITEBLAZE comes in. As an exclusive brand for SPORT 2000 retailers, WITEBLAZE impresses with a well-thought-out range and attractive margins. In the blog post, Markus Xyländer, Brand Project Manager and Verena Isabel Schledorn, Head of Product Management, […]
Multi-Category-Retailer Store Concept (MCR) format set new standards in European sports retailing
With the “Home of Experts” Multi-Category-Retailer Store Concept (MCR) format, SPORT 2000 Group International is setting new standards in sports retail. It combines the versatility of a generalist with the expertise of a specialist and offers customers a unique shopping experience. The targeted product range and brand profiling as well as the community approach clearly […]