Blog

WITEBLAZE is making a fresh start. The brand is focusing consistently on equipment, strengthening its structures and becoming more central than ever to the strategic focus of SPORT 2000 International. For retailers, this means greater relevance, better margins and a product portfolio that is precisely tailored to their needs. At the same time, WITEBLAZE is […]

In a highly competitive market, it is crucial to stand out clearly – and this is exactly where WITEBLAZE comes in. As an exclusive brand for SPORT 2000 retailers, WITEBLAZE impresses with a well-thought-out range and attractive margins. In the blog post, Markus Xyländer, Brand Project Manager and Verena Isabel Schledorn, Head of Product Management, […]

With the performance-oriented brand WITEBLAZE, SPORT 2000 will introduce a new, innovative brand concept to replace all previous brands of SPORT 2000. The diverse assortment has been available for sale in SPORT 2000 stores since the 2023 summer season, and impresses retailers and end consumers in equal measure. To start off the 2023/24 winter season, […]

SPORT 2000 now has a brand that replaces all previous exclusive brands – WITEBLAZE. The 360° approach consisting of textile, equipment and footwear is characterised by a multifunctional brand approach and timeless design without compromising on performance. A brand full of potential for dealers, producers and consumers. Verena Isabel Schledorn, Senior Category Manager for Outdoor […]