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11. August 2020

SPORT 2000 Bulgaria: The right influencer mix is the key to success on social media

Partnerships with influencers are now an integral part of countless brands’ marketing mix. Ten years ago, SPORT 2000 Bulgaria (Sport Depot) first started collaborating with carefully selected opinion leaders. These were mostly athletes at first. But today, the Bulgarian sports retailers’ organization works with a wide array of influencers, from fitness trainers and travel enthusiasts […]

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24. January 2020

Sports Business Trade Fairs: from Trade- to Networking Platforms

2,800 exhibitors and 80,000 visitors. The ISPO Munich is known as the world’s largest trade fair for sports business. Although experts were still predicting the demise of trade fairs a few years ago, their consistent visitor numbers paint a different picture. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH is convinced that […]

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31. October 2019

Livret Sport – successful interactive customer loyalty program in sports retail

Customer loyalty programs are firmly established in today’s retail industry. However, the development of such measures requires creativity, intuition and an accurate knowledge of the customers. After all, every store wants to offer something different and special to stand out from the flood of loyalty cards, VIP clubs and shopping communities. Given their active character, […]

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14. October 2019

ABSOLUTE Run – Specialization at the highest level

Specialization – an essential element for the future of brick and mortar sports retail. Simply selling goods has served its purpose. Customers demand a shopping experience to which they can identify. The ABSOLUTE concept from SPORT 2000 International is a holistic solution for the specialist retailers of the future.  With the ABSOLUTE Run Store in […]

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